




A local ranking grid shows how a business ranks for a target search term at dozens of points across its service area, not just at one central location. Google's local results shift depending on where a searcher is standing, so a business can rank #1 near its front door and fall off the map entirely a few miles away.
Closing that gap matters because most local searches happen on mobile, close to the moment someone is ready to call or visit. A business that only ranks well near its own address is invisible to a large share of the customers actually searching for it.
The grid below shows real before-and-after ranking positions across the same search area, tracked over time.




